There exists an endless supply of advice, resources and information on how to start, set up and run your business. The intent of this page is to group information, links and articles under different broad topics and continually add and update them for simple access.


Most likely you have already identified a business idea, so now it's time to balance it with a little reality. Does your idea have the potential to succeed? You will need to run your business idea through a validation process before you go any further.

First thing is to research YOURSELF as an entrepreneur? What are your strengths and where are the opportunities to grow? Below are a few links to learn your entrepreneur style.

Entrepreneur Skills assessment –BDC Test your Entrepreneurial Potential BDC Test your Entrepreneurial Potential
Are entrepreneurs born or made? U of C Entrepreneurial Thinkers
Why is entrepreneurial thinking important? U of C Why Entrepreneurial Thinking is Important
How do we learn- Laura Boyd TED Talk

Market Research

In order for a small business to be successful, it must solve a problem, fulfill a need or offer something the market wants.

There are a number of ways you can identify this need, including research, focus groups, and even trial and error. As you explore the market, some of the questions you should answer include:

  • Is there a need for your anticipated products/services?
  • Who needs it?
  • Are there other companies offering similar products/services now?
  • What is the competition like?
  • How will your business fit into the market?

Regardless of the type of business or services you as an entrepreneur market research will provide you with detailed information to help make good solid business decisions. Below are links to showcase different types of market research and the benefits.


Make a Plan

You need a plan in order to make your business idea a reality. A business plan is a blueprint that will guide your business from the start-up phase through establishment and eventually business growth, and it is a must-have for all new businesses.

The good news is that there are different types of business plans for different types of businesses.

If you intend to seek financial support from an investor or financial institution, a traditional business plan is a must. This type of business plan is generally long and thorough and has a common set of sections that investors and banks look for when they are validating your idea.

If you don't anticipate seeking financial support, a simple one-page business plan can give you clarity about what you hope to achieve and how you plan to do it. In fact, you can even create a working business plan on the back of a napkin, and improve it over time. Some kind of plan in writing is always better than nothing.

Here is an interactive business plan writer by Futurpreneur that can get you started Futurpreneur Business Plan Template 

Check out Strategyzer to help brainstorm a business model as some pre work for your business plan

Plan Your Finances

Starting a small business doesn't have to require a lot of money, but it will involve some initial investment as well as the ability to cover ongoing expenses before you are turning a profit. Put together a spreadsheet that estimates the one-time startup costs for your business (licenses and permits, equipment, legal fees, insurance, branding, market research, inventory, trademarking, grand opening events, property leases, etc.), as well as what you anticipate you will need to keep your business running for at least 12 months (rent, utilities, marketing and advertising, production, supplies, travel expenses, employee salaries, your own salary, etc.).

Those numbers combined is the initial investment you will need.

Now that you have a rough number in mind, there are a number of ways you can fund your small business, including:

  • Financing
  • Small business loans
  • Small business grants
  • Angel investors
  • Crowdfunding

You can also attempt to get your business off the ground by bootstrapping, using as little capital as necessary to start your business. You may find that a combination of the paths listed above work best. The goal here, though, is to work through the options and create a plan for setting up the capital you need to get your business off the ground.

Credit Score
Do you know your credit score? If you plan on applying for financing thru any type of lender, your personal credit score will determine if you can qualify. Knowing this information early in your planning stages will help you in the long run!  Below is a link with information all about how to obtain, improve, and correct errors in regards to credit reports and scores.

Credit Scores and Reports Information

Choose a Business Structure

Your small business can be a sole proprietorship, a partnership, or a corporation. The business entity you choose will impact many factors from your business name, to your liability, to how you file your taxes.

You may choose an initial business structure, and then revaluate and change your structure as your business grows and needs change.

Depending on the complexity of your business, it may be worth investing in a consultation from an attorney or CPA to ensure you are making the right structure choice for your business.

Types of Business Structures

Pick and Register Your Business Name

Your business name plays a role in almost every aspect of your business, so you want it to be a good one. Make sure you think through all of the potential implications as you explore your options and choose your business name.

Once you have chosen a name for your business, you will need to check if it's trademarked or currently in use. Then, you will need to register it. A sole proprietor must register their business name with service Alberta. Corporations or limited partnerships typically register their business name when the formation paperwork is filed.

Creating an Alberta Corporation Alberta Corporations

Register, Change or Cancel a Business Name - Service Alberta Registering a Business Name

Business Name Forms - Service Alberta Forms Listings

Corporate Name Search - NUANS Search

Don't forget to register your domain name once you have selected your business name. Try these options if your ideal domain name is taken. Domain name options

Get Licenses, Insurance and Permits

Paperwork is a part of the process when you start your own business.

There are a variety of small business licenses and permits that may apply to your situation, depending on the type of business you are starting and where you are located. You will need to research what licenses and permits apply to your business during the start-up process. - a BizPaL is an online service that benefits Canadian businesses by helping them identify which permits and licenses they require and how to obtain them. 

Business Insurance - Types and Why it is needed

Choose Your Accounting System

Small businesses run most effectively when there are systems in place. One of the most important systems for a small business is an accounting system.

Your accounting system is necessary in order to create and manage your budget, set your rates and prices, conduct business with others, and file your taxes. You can set up your accounting system yourself, or hire an accountant to take away some of the guesswork. If you decide to get started on your own, make sure you consider these questions that are vital when choosing accounting software.

Protect your Idea

Many new business start with an innovative, unique idea that solves a problem or provides a valuable service to your customer.  While the temptation to share your great idea and develop the plan with others is great, caution should be exercised before giving out too many details.

Copyright, Trademark, Industrial design and Patents are all ways to ensure you have recourse to protect your Intellectual Property.

You should also consider, that if your idea is special, unique and proprietary to have potential partners and collaborators sign a NDA (non disclosure agreement) before sharing the key information.

Identifying your Intellectual Property

Why it is important to protect your IP assets

The Licensing Executive Society is a member organization run in Canada and USA that provides education and resources for people seeking to better understand IP and its legal complexity in application and monetization of a IP product.


Basics of Licensing

The basic of Licensing – e-book that is a great starting point to learning the process of protecting your intellectual property.

Set Up Your Business Location

Setting up your place of business is important for the operation of your business, whether you will have a home office, a shared or private office space, or a retail location.

You will need to think about your location, equipment, and overall setup, and make sure your business location works for the type of business you will be doing. You will also need to consider if it makes more sense to buy or lease your commercial space.

Get Your Team Ready

If you will be hiring employees, now is the time to start the process. Make sure you take the time to outline the positions you need to fill, and the job responsibilities that are part of each position. The Small Business Administration has an excellent guide to hiring your first employee that is useful for new small business owners.

If you are not hiring employees, but instead outsourcing work to independent contractors, now is the time to work with an attorney to get your independent contractor agreement in place and start your search.

Lastly, if you are a true solopreneur hitting the small business road alone, you may not need employees or contractors, but you will still need your own support team. This team can be comprised of a mentor, small business coach, or even your family, and serves as your go-to resource for advice, motivation and reassurance when the road gets bumpy.

Promote Your Business

Once your business is up and running, you need to start attracting clients and customers. You will want to start with the basics by writing a unique selling proposition (USP) and creating a marketing plan. Then, explore as many small business-marketing ideas as possible so you can decide how to promote your business most effectively.

Once you have completed these business start-up activities, you will have all of the most important bases covered. Keep in mind that success doesn't happen overnight but use the plan you've created to consistently work on your business, and you will increase your chances of success.